They may or may not be breaking up, but Bon Iver is moving forward. The band, led by Justin Vernon has released a video for “Beth/Rest”, the fourth single from their Grammy award winning album, Bon Iver, Bon Iver. The video was filmed around Vernon’s April Base studio.
The video is based on a treatment written by Justin Vernon that described people made of light living in a dream-like world that encapsulates their being. Justin said, “It’s kind of about two people who are truly meant for each other and what happens to their essence. How they connect is some other thing that we don’t know how to really talk about.”
Justin Vernon took to his twitter account this morning to describe his experience making the video.
I’m very proud and honored to have shared the experience of filming the Beth/Rest video with all the amazing folks/friends this summer for…
— Jdev (@blobtower) October 16, 2012
3 weeks. It says I co-directed technically…. But really I really stepped aside and watched as 25 people who care a lot tried out an idea…
— Jdev (@blobtower) October 16, 2012
Of mine That makes no linear sense. What a squad. Very humbling. My buddy @arsononly doesn’t really think it ‘s the right video for the…
— Jdev (@blobtower) October 16, 2012
Song. I value his opinion alot, But here, when I made the song, it was the most visual song I had ever made (my brain kept replaying the…
— Jdev (@blobtower) October 16, 2012
Same images over and over) … what you see here is a bunch of talented mid-westerners making those images from a brain perfectly and…
— Jdev (@blobtower) October 16, 2012
eloquently. So rad to feel the release of this video together with all of us in Bon Iver land. #apebaseshapes#dontreadintoitjustflow
— Jdev (@blobtower) October 16, 2012